Overview
"Verge" is a passion project for a hotel business in Havana, Cuba, introducing converging worlds of Havana’s preserved charms with a contemporary take. Havana is a unique place where time has been frozen since closing it’s door in the 1950’s. Instead of mass-produced digital billboards and ads, the city is filled with hand-drawn lettering, colorful vintage cars, and textured walls. Verge Hotel aims to provide a one-of-a kind experience that captures the city’s vibrant color palettes and restores dynamic Cuban culture and architectural legacy.
Risograph
The core of Verge’s identity is rooted in print, specifically Risograph printmaking. The bold and
eye-catching RISO inks complement the city's powerful color palettes.
Though RISO colors are limited, the inks are translucent and can be overprinted to make new colors and depth, which is aligned with the compounding stories of what Verge aims to create. Also, RISO’s imperfect, inconsistent, and analog printing process produces fun quirks and beautiful visual accidents.
Though RISO colors are limited, the inks are translucent and can be overprinted to make new colors and depth, which is aligned with the compounding stories of what Verge aims to create. Also, RISO’s imperfect, inconsistent, and analog printing process produces fun quirks and beautiful visual accidents.
Typeface
I created “Verge Sans”, which was used for the logo. It is a semi-codensed letterform that brings moderness and vintage craftsmanship together. Inner round counters, just like inkbleed of printed typeface, evoke a retro look and feel while the sharp outer edges represent a modern approach. The slightly angled letterform was inspired by 1940s - 1950s custom lettens, adding a touch of “dated” atmosphere.
I created “Verge Sans”, which was used for the logo. It is a semi-codensed letterform that brings moderness and vintage craftsmanship together. Inner round counters, just like inkbleed of printed typeface, evoke a retro look and feel while the sharp outer edges represent a modern approach. The slightly angled letterform was inspired by 1940s - 1950s custom lettens, adding a touch of “dated” atmosphere.
Poster & Envelope
The posters showcase how the logo can be used as an expressive design element. “Verge Hotel”, divided by this slanted angle, opens up, transforming into a sort of “picture frame” for the central image, which signifies the concept of “unlocking” Havana’s time capsule. As for stationary, a self-mailer-style envelop was crafted. It is cost-effective and suits Cuba’s limited resource circumstances. The backside has space for recipient’s addres and stamp while the front has a fold for opening the envelope. The fully unfolded page retains the brand’s iconic angle. It also comes with a RISO printed postcard inside.
The posters showcase how the logo can be used as an expressive design element. “Verge Hotel”, divided by this slanted angle, opens up, transforming into a sort of “picture frame” for the central image, which signifies the concept of “unlocking” Havana’s time capsule. As for stationary, a self-mailer-style envelop was crafted. It is cost-effective and suits Cuba’s limited resource circumstances. The backside has space for recipient’s addres and stamp while the front has a fold for opening the envelope. The fully unfolded page retains the brand’s iconic angle. It also comes with a RISO printed postcard inside.
